The company has been for a long time the sponsor of Tallinn Zoo polar bears; previously Paekivitoodete Tehase OÜ supported polar bear Nord.

The polar bear Friida (born in December 2002 at Tallinn Zoo) was partnered with the male polar bear Nord. The first cub, Nora, was born in 2013, and in 2016 bear cub Aron was born to Friida and Nord.

The Virtual Tour from Tallinn Zoo: